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Marketing is one of those jobs we know is important but there is so much to consider.  Getting everything done in the right order at the right time, it's enough to make your head pop!  If your head doesn't pop, then you have to find the time to get it all finished and that can be such a bind, especially when you have so many other things to do. 

 

So why not let us relieve your burden, we can do as much or as little as you like.  We can manage your online reputation, get your business cards and brochures printed, find out what your prospective customers want, run social marketing ad campaigns, monitor your web presence, set you up with a website, host your website, set you up and host your website.  You let us know what you want and we can deliver!

Some ideas below

 

Setting up a web page

This can be mindblowing.  What does it all mean? 

In simple talk, you need a domain (a web address).  You also need a web host (something to put your website on the internet and send pages to all the people who are asking to view you).  You may also need a website builder (something to create and edit your pages) or you can use web creation software or code such as html.  A website builder is usually perfect for a small business who wants to be able to update their material from time to time and share information on the internet. On top of this you should be looking at something responsive (a web page that works on mobiles and tablets).  You may also want to consider a UK company so that you can deal with them on a local number.

So for example when setting up this business the following search criteria were used:

      hosting "website builder" responsive UK

This gave us the kind of hosting companies we needed.  We used a checklist to make sure that the search was providing me with all that we wanted.  After a lot of searching we found something that not only accommodated us but allows us to offer the same things to our clients.

There is more to come but we will offer website hosting with a website builder (which uses templates).  We can either set up your page or you can do it yourself.  Either way, it will enable you to make edits as and when you require.  What's more we are based in Plymouth.  We want to be local and we want to support businesses that are local.

  • Domain name
  • Email addresses (best to show consistency throughout and use the same email at your domain)
  • Responsive pages
  • Web hosting
  • Web design
  • Website builder

 

Branding

A crucial aspect of a new business.  Your brand is everything about your business.  It's what your customers need to think of you, the personality they associate with your business.  You can control this, to an extent, through your colour schemes, writing styles, fonts.  You can use letters, stationery, web pages, apps, photographs, social networking to reflect this.  To use branding well, you need to make sure you have it all planned out properly with a logo and images to use on your publicity.  You need to think about key messages and make sure you use them consistently.

  • Logo design
  • Favicons
  • Photography
  • Images to reflect your brand
  • Strapline

 

Social Marketing and Online Reputation Management

Head pop time!  Yes we're all proficient at using facebook but what about all the others?  What about the corporate messages?   What about the pages that we didn't even know existed but that talk about our products?  You need to be a part of the conversation.  We can control that for you, decide which two or three are the main focus, create presence in others but focus on marketing key areas.  This needs to be carefully controlled.  

In addition Social marketing offers a very cost effective and manageable way to advertise your business and measure its effectiveness very quickly.  As well as allowing you to track customer details and be able to contact them from time to time.  There is software such as MailChimp to gather customer data and make sure that you can keep in contact and build a relationship with them without bombarding them every day.  

  • Social presence set up: we can help you set up your pages effectively and provide guidance to manage your reputation online
  • Online reputation management: we will check your reviews, respond to queries, monitor what is said about your business
  • Online campaigns
  • Newsletters

Print

You name it, we can get it designed and printed for you.  We can also advise or organise leaflet distribution.  We can run through different design types, advise on ways to save money and help you work out a way to measure your return on investment (ROI), giving you data to advise you which campaigns work best for you.  The list is endless but here are some ideas:

  • Business cards
  • Postcards
  • Leaflets
  • Magnets
  • Loyalty cards
  • Brochures
  • Programmes

Research

Perhaps one of the most crucial aspects of marketing but not always the most commonly known.  Marketing is a science and as a science it needs to measure everything. You could look at your research in different ways.

1 Before you start:

Look at the size of the market.  Is there demand for your product/service?  Who are your real target market?  What are your target market/customers expectations?  Who are your competitors?  What your competitors do well?  What are your competitors not so good at?  What makes you unique so that your customers will choose you?

2. When you are trading:

Are your customers happy?  Are you getting your target market through the door?  Are you measuring up to your competitors?  What do your customers want?  Where are customers coming from?  What is happening on social networks?  What is your most effective way of advertising?  How much is each customer worth to you?  How much does it cost to get a new customer?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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