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Nikki Hirst BA(hons), MA, DipLCM, PGCE, PGDipM, MCIM

Marketing Consultant

Nikki has a wealth of experience in marketing for both larger and smaller organisations.  She understands how small busineses operate (running three of her own).  On top of that, Nikki has worked for Thomas Cook on a unique project (a conference centre, located in the middle of Heathrow Airport), The BBC at The BBC EXPERIENCE (a tourist attraction in the basement of Broadcasting House in London), Ealing Council (The Sports Development Team) and Sopwell House Hotel and Country Club.  She has also worked on her own businesses and more recently she has worked with The Fisherman's Arms who launched in December 2014.  Nikki has also been teaching computing and business in schools for several years and this has been invaluable in keeping her up-to-date with technological advances.  Nikki has led and managed several different teams effectively. 

 

As a result, Nikki has a lot of old-fashioned marketing values coupled with a knowledge and understanding of digital advancements.  She believes that the key to sucessful marketing and indeed business is in understanding your customers and making sure their expectations are either met or exceeded.  Her favourite aspect of modern marketing is the fact that everything can be measured so effectively, giving clear indications of what methods have impact and what other concepts can be tried.

 

Major projects include:

  • launch and promotion of The Fisherman's Arms December 2014
  • TV campaign for BBC Experience
  • leading and writing the sucessful Charter Mark application for Ealing Sports Development Team
    (to achieve a high standard in customer service)
  • launching the first airport based internet cafe in the world (Heathrow Airport)
  • writing a transformational pricing plan (in collaboration with BAA) to support The Business Centre, Heathrow turn into operational profit
  • working in the early years on video-conferencing technology, for blue chip clients, along with the DTI, Olivetti and Manchester and Schipol Business Centres

 

Ance Fedorova BA(hons)

Marketing Executive

Ance has recently graduated with a double major in Communications Management and International Relations.  She has a broad experience working within the hospitality industry and shares Nikki's values on customer service.  Nikki met Ance, when she was doing an international marketing internship at Almond Vocational Link Ltd (a local business in Plymouth).  

 

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